Author: Pavan Kalyan
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The Sound of Success: How Sonic Branding Hits All the Right Notes
Sonic branding is the secret sauce that makes brands unforgettable. With catchy sounds that go straight for the feels, trigger instant recognition, and even influence action. From the psychology behind these beats to crafting the perfect audio logo, let’s understand how brands that nail their soundtracks steal the show.
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The Art Of FMCG Storytelling: Cracking The Content Marketing Code
Indian FMCG marketers are faced with the tough task of standing out in a loud and crowded market. They must come up with both tried and tested and emerging creative content marketing techniques to make an impact.
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Brand Marketing Wisdom From a Marathon-Running Dad
Ever wondered if a 60-something marathon runner could teach you about marketing? In this blog, our Senior Copywriter Rachana Radhakrishnan deep dives into the parallels between her dad’s world of running and the world of brand marketing. Discover how the principles of perseverance, community-building, and adaptability can be applied to help your brand—and even small…
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Paris 2024 Olympics Identity – French Finesse Falls Flat
Is it a woman? Is it Tinder? Is it Marilyn Monroe? No, it’s the Paris Olympics logo! The Paris 2024 Games’ visual identity has sparked quite a debate. Is it a celebration of French culture, or a chaotic mess? We break down the design’s good, bad, and ugly, from the iconic logo to the controversial…
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Shaanu Ka Viva – A GenAI Microdrama for Bharat
What happens when a student who never studies meets a teacher who never stops trying? You get Shaanu Ka Viva – a bite-sized classroom comedy made with GenAI for Bharat’s scroll generation. In this post, we’re taking you behind the scenes to show how we scripted it, built the world, and brought these characters to life.
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Going Viral: The Past, Present, and Future of Marketing Buzz
How virality has evolved from pre-digital times to the current age of social media and what it means in the world of marketing.
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Harmonizing Creative Marketing With Indian Alcobev Regulations
Alcobev brands in India face the unique challenge of regulatory constraints limiting their ability to communicate effectively with their target audience. But necessity is the mother of fun and creative solutions. Having to work around constraints has led to a wave of innovation which ensures that brands, the TG and the entire industry keep rocking!
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The Ultimate Guide to Successful Campaigns: Integrated Marketing Solutions for Achieving Excellence
Crafting a successful marketing campaign is no walk in the park. Uncover the intricacies behind the art and science of developing impactful marketing campaigns, forging connections with your audience, and achieving tangible results for your brand.
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Alcobev Industry’s Toast To A Greener Tomorrow
Ice-bergs are melting. And ice-cubes are coming to the rescue. As climate change takes center stage, the alcobev brands are raising its glass to sustainability. Shaking up the industry with eco-friendly packaging, carbon neutrality strategies and more.
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Generation Shift: How Generative AI Is Reshaping The Content Landscape
Explore a new era in content creation with Generative AI. From personalized shopping experiences to ‘bot rappers’ to AI-generated birthday songs, discover how this tech is reshaping creativity.