Author: Pavan Kalyan
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What’s the next chapter for Employer Branding?
Job seekers these days have plenty of options. But, how do you become the dream job, not just another offer? We explore Employer Branding – your secret weapon to attract perfect-fit candidates. Learn 7 tips to craft your company’s story, showcase purpose, and stand out in the hiring game.
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Banking on Feels: 7 Emo Ways to Cut Through India’s Cutthroat Banking Advertising Arena
The Indian banking industry is overrun with similar products and services. In the current landscape of transactional communication people are more likely to remember and share stories or communication pieces that evoke emotions.
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Driving Sales Success: The Content Revolution In Automotive
The automotive industry is embracing digitalization to reimagine the customer experience for the last mile. See how technologies like Virtual Reality are putting the VR back in vroom.
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Charging Forward: Emerging Narratives In EV Marketing
As the car industry steers towards electric vehicles (EVs), can marketers convince car buyers to make the switch? We look at how smart automotive brands are shifting gears beyond the ‘go-green’ messaging.
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From Blah To Aha: How Brand Content Impacts Insurance Marketing In India
It’s time to rethink the insurance marketing playbook. To engage Millennials and Gen Z customers, brands are ditching the ‘scare’ strategy and trying out new hacks to engage, entertain and connect.
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Why Traditional Brand-Agency Communication Is Dying A Slow, Painful Death
Traditional communication in brand-agency relationships is increasingly outdated. Email threads, phone calls, and meetings are wasteful, leading to information overload and a lack of transparency. It’s clear that the old ways no longer suffice and needs more solutions that are more suited for the modern marketer.
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The Power of Brand Promotions: How to Make Your Brand Stand Out
In today’s world, brands are everywhere! Whether it is a product advertisement on the television or an email from a restaurant we frequently visit, we interact with brands everyday. And as a brand – every interaction you have with your consumers is a chance to etch a lasting memory in their minds – because you…