Author: Shalini for Red Bangle
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Top Five Video Content Millennials are Consuming
Videos watched by Millennials Millennials have numerous characteristics, some quite admirable and others which often tend to have the older generations grumbling a lot about. They’re known to consume a lot of content online and this being mostly in video format. It’s said that 55% of people pay close attention when consuming videos — much…
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The world has reinvented video interviews
Reinventing Video Interviews When creating videos, few things come close to establishing credibility and building a connection with the audience like a professionally produced video interview. The conversational and interactive nature of interviews instantly make them more captivating and shareable than any form of communication. Interviews provide visual context when you’re trying to inform your audience of…
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The 6Ws of a Good Video Brief
The first step to a great video is a killer brief. Here’s our cheat sheet to write a smart, concise and wholesome brief that kickstarts the creative process and streamlines your marketing goals. All it takes is crafting the right answers to the 5Ws and 1H. Always begin with a company overview—a quick summary of the…
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B2B Video Marketing Essentials
B2B Video Marketing Essentials The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content. According to New York Times, we have officially entered the ‘post-text world’. In 2017, YouTube reported that people are watching a billion hours of video daily, and on an average,…
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5 share-worthy B2B video case studies
Want to craft B2B video case studies that stand out? Check out these 5 inspiring examples that go beyond the ordinary with authentic client stories, stunning visuals, and bold creativity. From motion graphics to behind-the-scenes artistry, discover how videos build trust and resonate deeply.
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5 Tips To Shooting A Great Interview
How to shoot a video interview Whether it’s for a customer testimonial video or a plug into a corporate video, interviews are a great way to bring in an endorsement, an interesting point of view or a human touch to a story. But shooting an interview can be quite challenging. If you’re wondering how to shoot a…
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5 Ads that went viral and why we love them
Curious about what makes a video ad go viral? Let’s break it down. From Dollar Shave Club’s hilarious honesty to Volvo’s Epic Split and PlayStation’s bold creativity, explore 5 iconic campaigns full of humour, surprise, and real stories—making them the most viral video ads of this decade.