Category: Video Marketing

Videos That Work Brilliantly For Consumer Tech Imagine running a Google search for a robotic vacuum cleaner that you’re considering buying. You are not really sure how it works. You click on a link that promises information; leading you to a product page with a very long description and guess what? No video! In the…

How to leverage Cause Marketing Videos Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.  The NGO wanted to raise funds and Marriott wanted to promote…

Clutterbreaking B2B Videos Not nearly enough is said about B2B businesses that are breaking the glass ceiling with truly clutter breaking and thumb-stopping video content. Videos have been a tried and tested tool to increase brand visibility, build trust, and educate customers. Statista’s June 2021 survey on organizational goals confirms. 80% of B2B marketers showed dedicated effort on…

Ready to supercharge your Account-Based Marketing? Videos make ABM more personal and boost engagement. From tailored ABM video emails to dynamic landing page clips and video-led direct mail, learn three powerful ways to captivate key accounts and drive ROI.