Category: BFSI
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Banking on Feels: 7 Emo Ways to Cut Through India’s Cutthroat Banking Advertising Arena
The Indian banking industry is overrun with similar products and services. In the current landscape of transactional communication people are more likely to remember and share stories or communication pieces that evoke emotions.
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From Blah To Aha: How Brand Content Impacts Insurance Marketing In India
It’s time to rethink the insurance marketing playbook. To engage Millennials and Gen Z customers, brands are ditching the ‘scare’ strategy and trying out new hacks to engage, entertain and connect.