Category: Consumer Brands
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The Sound of Success: How Sonic Branding Hits All the Right Notes
Sonic branding is the secret sauce that makes brands unforgettable. With catchy sounds that go straight for the feels, trigger instant recognition, and even influence action. From the psychology behind these beats to crafting the perfect audio logo, let’s understand how brands that nail their soundtracks steal the show.
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The Art Of FMCG Storytelling: Cracking The Content Marketing Code
Indian FMCG marketers are faced with the tough task of standing out in a loud and crowded market. They must come up with both tried and tested and emerging creative content marketing techniques to make an impact.
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Brand Marketing Wisdom From a Marathon-Running Dad
Ever wondered if a 60-something marathon runner could teach you about marketing? In this blog, our Senior Copywriter Rachana Radhakrishnan deep dives into the parallels between her dad’s world of running and the world of brand marketing. Discover how the principles of perseverance, community-building, and adaptability can be applied to help your brand—and even small…
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Harmonizing Creative Marketing With Indian Alcobev Regulations
Alcobev brands in India face the unique challenge of regulatory constraints limiting their ability to communicate effectively with their target audience. But necessity is the mother of fun and creative solutions. Having to work around constraints has led to a wave of innovation which ensures that brands, the TG and the entire industry keep rocking!
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Alcobev Industry’s Toast To A Greener Tomorrow
Ice-bergs are melting. And ice-cubes are coming to the rescue. As climate change takes center stage, the alcobev brands are raising its glass to sustainability. Shaking up the industry with eco-friendly packaging, carbon neutrality strategies and more.
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Generation Shift: How Generative AI Is Reshaping The Content Landscape
Explore a new era in content creation with Generative AI. From personalized shopping experiences to ‘bot rappers’ to AI-generated birthday songs, discover how this tech is reshaping creativity.
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Experiential Marketing Is Giving Retail The Therapy It Needs
Everybody thought the Covid-19 pandemic and the rise of digital would kill off the classic retail store. Well, we were wrong. New age brands are finding fun ways to re-engage the shopper.
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Changing the Script: Men’s Health, Vulnerability, and Real Strength
The “strong, silent” stereotype has long kept men from prioritizing their health, but change is in the air. This International Men’s Day, we explore the evolving conversations around men’s well-being and showcase the brands and campaigns driving real, meaningful change.
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How to Develop a Winning Brand Strategy
In a sea of brands constantly vying for attention, how do you stand out? Merely shouting louder into the void isn’t the answer. What you need is a winning brand strategy. But how do you develop one, and why is it crucial? Find all the answers right here…
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The Digital Runway: When Fashion Meets The Future
With the explosion in virtual worlds of gaming and social media, digital avatars are fashion’s next big disruptor. How can the industry ride the wave, find fresh engagement opportunities, and unlock new revenue streams?