Category: Consumer Brands
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Brand Marketing Wisdom From a Marathon-Running Dad
Ever wondered if a 60-something marathon runner could teach you about marketing? In this blog, our Senior Copywriter Rachana Radhakrishnan deep dives into the parallels between her dad’s world of running and the world of brand marketing. Discover how the principles of perseverance, community-building, and adaptability can be applied to help your brand—and even small…
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Harmonizing Creative Marketing With Indian Alcobev Regulations
Alcobev brands in India face the unique challenge of regulatory constraints limiting their ability to communicate effectively with their target audience. But necessity is the mother of fun and creative solutions. Having to work around constraints has led to a wave of innovation which ensures that brands, the TG and the entire industry keep rocking!
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Alcobev Industry’s Toast To A Greener Tomorrow
Ice-bergs are melting. And ice-cubes are coming to the rescue. As climate change takes center stage, the alcobev brands are raising its glass to sustainability. Shaking up the industry with eco-friendly packaging, carbon neutrality strategies and more.
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Experiential Marketing Is Giving Retail The Therapy It Needs
Everybody thought the Covid-19 pandemic and the rise of digital would kill off the classic retail store. Well, we were wrong. New age brands are finding fun ways to re-engage the shopper.
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How to Develop a Winning Brand Strategy
In a sea of brands constantly vying for attention, how do you stand out? Merely shouting louder into the void isn’t the answer. What you need is a winning brand strategy. But how do you develop one, and why is it crucial? Find all the answers right here…
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The Digital Runway: When Fashion Meets The Future
With the explosion in virtual worlds of gaming and social media, digital avatars are fashion’s next big disruptor. How can the industry ride the wave, find fresh engagement opportunities, and unlock new revenue streams?
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The Life and Legacy of Gerald Genta: Design Thinking Lessons from the Master of Time
Before design thinking was a buzzword, Gerald Genta was revolutionizing the watch industry with pure creative genius. Uncover timeless design thinking principles through the lens of Genta’s legendary career and explore how lessons from his masterful approach continue to shape creative problem-solving.
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Storytelling In E-Commerce – What’s Beyond A Sale?
In the crowded world of e-commerce, selling products is outdated. Brands need stories that resonate. In this blog, we explore how storytelling goes beyond transactions, shaping consumer trust, human connections, and lasting brand loyalty.
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Beyond Buttons And Beeps: Consumer Durable Brands Are Changing The Content Game
Why brands need to tell the stories machines can’t. Dive into the world of content marketing and discover how crafting compelling narratives bridges the gap between humans and their trusty gadgets
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Charging Forward: Emerging Narratives In EV Marketing
As the car industry steers towards electric vehicles (EVs), can marketers convince car buyers to make the switch? We look at how smart automotive brands are shifting gears beyond the ‘go-green’ messaging.