Category: Consumer Brands
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The Life and Legacy of Gerald Genta: Design Thinking Lessons from the Master of Time
Before design thinking was a buzzword, Gerald Genta was revolutionizing the watch industry with pure creative genius. Uncover timeless design thinking principles through the lens of Genta’s legendary career and explore how lessons from his masterful approach continue to shape creative problem-solving.
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Storytelling In E-Commerce – What’s Beyond A Sale?
In the crowded world of e-commerce, selling products is outdated. Brands need stories that resonate. In this blog, we explore how storytelling goes beyond transactions, shaping consumer trust, human connections, and lasting brand loyalty.
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Consumer Durables Green Marketing: The Delicate Dance Between Commerce & Conscience
Consumer durable brands in India are increasingly recognizing the importance of sustainability and must use every communication trick both in the book and outside it, to rise to the top of the socially responsible consumer’s mind.
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Beyond Buttons And Beeps: Consumer Durable Brands Are Changing The Content Game
Why brands need to tell the stories machines can’t. Dive into the world of content marketing and discover how crafting compelling narratives bridges the gap between humans and their trusty gadgets
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Banking on Feels: 7 Emo Ways to Cut Through India’s Cutthroat Banking Advertising Arena
The Indian banking industry is overrun with similar products and services. In the current landscape of transactional communication people are more likely to remember and share stories or communication pieces that evoke emotions.
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Charging Forward: Emerging Narratives In EV Marketing
As the car industry steers towards electric vehicles (EVs), can marketers convince car buyers to make the switch? We look at how smart automotive brands are shifting gears beyond the ‘go-green’ messaging.