Category: Consumer Durables

Beyond Buttons And Beeps: Consumer Durable Brands Are Changing The Content Game

Dec 15, 2025

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by

Pavan Kalyan

in Consumer Brands, Consumer Durables, Content, Strategy

Why brands need to tell the stories machines can’t. Dive into the world of content marketing and discover how crafting compelling narratives bridges the gap between humans and their trusty gadgets
Banking on Feels: 7 Emo Ways to Cut Through India’s Cutthroat Banking Advertising Arena

Dec 13, 2025

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by

Pavan Kalyan

in BFSI, Campaign, Consumer Durables, Content

The Indian banking industry is overrun with similar products and services. In the current landscape of transactional communication people are more likely to remember and share stories or communication pieces that evoke emotions.