Category: Content
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The Art Of FMCG Storytelling: Cracking The Content Marketing Code
Indian FMCG marketers are faced with the tough task of standing out in a loud and crowded market. They must come up with both tried and tested and emerging creative content marketing techniques to make an impact.
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Going Viral: The Past, Present, and Future of Marketing Buzz
How virality has evolved from pre-digital times to the current age of social media and what it means in the world of marketing.
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Harmonizing Creative Marketing With Indian Alcobev Regulations
Alcobev brands in India face the unique challenge of regulatory constraints limiting their ability to communicate effectively with their target audience. But necessity is the mother of fun and creative solutions. Having to work around constraints has led to a wave of innovation which ensures that brands, the TG and the entire industry keep rocking!
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Generation Shift: How Generative AI Is Reshaping The Content Landscape
Explore a new era in content creation with Generative AI. From personalized shopping experiences to ‘bot rappers’ to AI-generated birthday songs, discover how this tech is reshaping creativity.
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Changing the Script: Men’s Health, Vulnerability, and Real Strength
The “strong, silent” stereotype has long kept men from prioritizing their health, but change is in the air. This International Men’s Day, we explore the evolving conversations around men’s well-being and showcase the brands and campaigns driving real, meaningful change.
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Storytelling In E-Commerce – What’s Beyond A Sale?
In the crowded world of e-commerce, selling products is outdated. Brands need stories that resonate. In this blog, we explore how storytelling goes beyond transactions, shaping consumer trust, human connections, and lasting brand loyalty.
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Beyond Buttons And Beeps: Consumer Durable Brands Are Changing The Content Game
Why brands need to tell the stories machines can’t. Dive into the world of content marketing and discover how crafting compelling narratives bridges the gap between humans and their trusty gadgets
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What’s the next chapter for Employer Branding?
Job seekers these days have plenty of options. But, how do you become the dream job, not just another offer? We explore Employer Branding – your secret weapon to attract perfect-fit candidates. Learn 7 tips to craft your company’s story, showcase purpose, and stand out in the hiring game.
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Banking on Feels: 7 Emo Ways to Cut Through India’s Cutthroat Banking Advertising Arena
The Indian banking industry is overrun with similar products and services. In the current landscape of transactional communication people are more likely to remember and share stories or communication pieces that evoke emotions.
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Driving Sales Success: The Content Revolution In Automotive
The automotive industry is embracing digitalization to reimagine the customer experience for the last mile. See how technologies like Virtual Reality are putting the VR back in vroom.