Category: Content
-
Charging Forward: Emerging Narratives In EV Marketing
As the car industry steers towards electric vehicles (EVs), can marketers convince car buyers to make the switch? We look at how smart automotive brands are shifting gears beyond the ‘go-green’ messaging.
-
From Blah To Aha: How Brand Content Impacts Insurance Marketing In India
It’s time to rethink the insurance marketing playbook. To engage Millennials and Gen Z customers, brands are ditching the ‘scare’ strategy and trying out new hacks to engage, entertain and connect.
-
Why Traditional Brand-Agency Communication Is Dying A Slow, Painful Death
Traditional communication in brand-agency relationships is increasingly outdated. Email threads, phone calls, and meetings are wasteful, leading to information overload and a lack of transparency. It’s clear that the old ways no longer suffice and needs more solutions that are more suited for the modern marketer.
-
The Power of Brand Promotions: How to Make Your Brand Stand Out
In today’s world, brands are everywhere! Whether it is a product advertisement on the television or an email from a restaurant we frequently visit, we interact with brands everyday. And as a brand – every interaction you have with your consumers is a chance to etch a lasting memory in their minds – because you…