Category: FMCG
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The Art Of FMCG Storytelling: Cracking The Content Marketing Code
Indian FMCG marketers are faced with the tough task of standing out in a loud and crowded market. They must come up with both tried and tested and emerging creative content marketing techniques to make an impact.
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Wellness Unwrapped: The Evolution of Product and Packaging Communications
With the rise of the wellness and health awareness in India, FMCG marketers have to evolve their packaging strategy to tell their brand stories effectively and creatively.