Category: Strategy
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The Sound of Success: How Sonic Branding Hits All the Right Notes
Sonic branding is the secret sauce that makes brands unforgettable. With catchy sounds that go straight for the feels, trigger instant recognition, and even influence action. From the psychology behind these beats to crafting the perfect audio logo, let’s understand how brands that nail their soundtracks steal the show.
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Brand Marketing Wisdom From a Marathon-Running Dad
Ever wondered if a 60-something marathon runner could teach you about marketing? In this blog, our Senior Copywriter Rachana Radhakrishnan deep dives into the parallels between her dad’s world of running and the world of brand marketing. Discover how the principles of perseverance, community-building, and adaptability can be applied to help your brand—and even small…
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The Ultimate Guide to Successful Campaigns: Integrated Marketing Solutions for Achieving Excellence
Crafting a successful marketing campaign is no walk in the park. Uncover the intricacies behind the art and science of developing impactful marketing campaigns, forging connections with your audience, and achieving tangible results for your brand.
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Alcobev Industry’s Toast To A Greener Tomorrow
Ice-bergs are melting. And ice-cubes are coming to the rescue. As climate change takes center stage, the alcobev brands are raising its glass to sustainability. Shaking up the industry with eco-friendly packaging, carbon neutrality strategies and more.
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How to Develop a Winning Brand Strategy
In a sea of brands constantly vying for attention, how do you stand out? Merely shouting louder into the void isn’t the answer. What you need is a winning brand strategy. But how do you develop one, and why is it crucial? Find all the answers right here…
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Between The Blurred Lines Of Brandfluencers: Navigating The Evolving Landscape Of Fashion & Lifestyle Marketing
In a world where both celebrities and regular fashion influencers command the same levels of admiration, loyalty and engagement with their followers and fans, how does one choose the perfect fit for their brand?
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Wellness Unwrapped: The Evolution of Product and Packaging Communications
With the rise of the wellness and health awareness in India, FMCG marketers have to evolve their packaging strategy to tell their brand stories effectively and creatively.
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From Blah To Aha: How Brand Content Impacts Insurance Marketing In India
It’s time to rethink the insurance marketing playbook. To engage Millennials and Gen Z customers, brands are ditching the ‘scare’ strategy and trying out new hacks to engage, entertain and connect.