Category: Strategy
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The Sound of Success: How Sonic Branding Hits All the Right Notes
Sonic branding is the secret sauce that makes brands unforgettable. With catchy sounds that go straight for the feels, trigger instant recognition, and even influence action. From the psychology behind these beats to crafting the perfect audio logo, let’s understand how brands that nail their soundtracks steal the show.
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Brand Marketing Wisdom From a Marathon-Running Dad
Ever wondered if a 60-something marathon runner could teach you about marketing? In this blog, our Senior Copywriter Rachana Radhakrishnan deep dives into the parallels between her dad’s world of running and the world of brand marketing. Discover how the principles of perseverance, community-building, and adaptability can be applied to help your brand—and even small…
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Alcobev Industry’s Toast To A Greener Tomorrow
Ice-bergs are melting. And ice-cubes are coming to the rescue. As climate change takes center stage, the alcobev brands are raising its glass to sustainability. Shaking up the industry with eco-friendly packaging, carbon neutrality strategies and more.
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How to Develop a Winning Brand Strategy
In a sea of brands constantly vying for attention, how do you stand out? Merely shouting louder into the void isn’t the answer. What you need is a winning brand strategy. But how do you develop one, and why is it crucial? Find all the answers right here…
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Between The Blurred Lines Of Brandfluencers: Navigating The Evolving Landscape Of Fashion & Lifestyle Marketing
In a world where both celebrities and regular fashion influencers command the same levels of admiration, loyalty and engagement with their followers and fans, how does one choose the perfect fit for their brand?
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Consumer Durables Green Marketing: The Delicate Dance Between Commerce & Conscience
Consumer durable brands in India are increasingly recognizing the importance of sustainability and must use every communication trick both in the book and outside it, to rise to the top of the socially responsible consumer’s mind.
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Wellness Unwrapped: The Evolution of Product and Packaging Communications
With the rise of the wellness and health awareness in India, FMCG marketers have to evolve their packaging strategy to tell their brand stories effectively and creatively.
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Beyond Buttons And Beeps: Consumer Durable Brands Are Changing The Content Game
Why brands need to tell the stories machines can’t. Dive into the world of content marketing and discover how crafting compelling narratives bridges the gap between humans and their trusty gadgets
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From Blah To Aha: How Brand Content Impacts Insurance Marketing In India
It’s time to rethink the insurance marketing playbook. To engage Millennials and Gen Z customers, brands are ditching the ‘scare’ strategy and trying out new hacks to engage, entertain and connect.
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4 Ways Your Brand Can Build Goodwill
Want to build lasting trust with your clients? Discover four impactful ways you can create brand goodwill—embracing CSR, handling crises with honesty, keeping quality promises, and championing inclusion. These authentic moves can strengthen brand loyalty and make it unforgettable!