Category: Technology
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Generation Shift: How Generative AI Is Reshaping The Content Landscape
Explore a new era in content creation with Generative AI. From personalized shopping experiences to ‘bot rappers’ to AI-generated birthday songs, discover how this tech is reshaping creativity.
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Experiential Marketing Is Giving Retail The Therapy It Needs
Everybody thought the Covid-19 pandemic and the rise of digital would kill off the classic retail store. Well, we were wrong. New age brands are finding fun ways to re-engage the shopper.
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The Digital Runway: When Fashion Meets The Future
With the explosion in virtual worlds of gaming and social media, digital avatars are fashion’s next big disruptor. How can the industry ride the wave, find fresh engagement opportunities, and unlock new revenue streams?
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Driving Sales Success: The Content Revolution In Automotive
The automotive industry is embracing digitalization to reimagine the customer experience for the last mile. See how technologies like Virtual Reality are putting the VR back in vroom.
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Why Traditional Brand-Agency Communication Is Dying A Slow, Painful Death
Traditional communication in brand-agency relationships is increasingly outdated. Email threads, phone calls, and meetings are wasteful, leading to information overload and a lack of transparency. It’s clear that the old ways no longer suffice and needs more solutions that are more suited for the modern marketer.