Category: Video Tips

User-generated video content Why opt for video-driven UGC campaigns? Not only are user-generated content (UGC) campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely…

Make Landing Pages Less Boring With Videos Landing pages. A marketing frontier that has been a tried and tested tool for customer conversion for almost two decades now. Ever wondered where it all started? While standalone web pages have been used by direct response marketers since the birth of the internet, the concept of landing…