Tag: brand-design
-
Paris 2024 Olympics Identity – French Finesse Falls Flat
Is it a woman? Is it Tinder? Is it Marilyn Monroe? No, it’s the Paris Olympics logo! The Paris 2024 Games’ visual identity has sparked quite a debate. Is it a celebration of French culture, or a chaotic mess? We break down the design’s good, bad, and ugly, from the iconic logo to the controversial…
-
The Life and Legacy of Gerald Genta: Design Thinking Lessons from the Master of Time
Before design thinking was a buzzword, Gerald Genta was revolutionizing the watch industry with pure creative genius. Uncover timeless design thinking principles through the lens of Genta’s legendary career and explore how lessons from his masterful approach continue to shape creative problem-solving.
-
Wellness Unwrapped: The Evolution of Product and Packaging Communications
With the rise of the wellness and health awareness in India, FMCG marketers have to evolve their packaging strategy to tell their brand stories effectively and creatively.