Tag: brand-strategy
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Alcobev Industry’s Toast To A Greener Tomorrow
Ice-bergs are melting. And ice-cubes are coming to the rescue. As climate change takes center stage, the alcobev brands are raising its glass to sustainability. Shaking up the industry with eco-friendly packaging, carbon neutrality strategies and more.
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How to Develop a Winning Brand Strategy
In a sea of brands constantly vying for attention, how do you stand out? Merely shouting louder into the void isn’t the answer. What you need is a winning brand strategy. But how do you develop one, and why is it crucial? Find all the answers right here…
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Consumer Durables Green Marketing: The Delicate Dance Between Commerce & Conscience
Consumer durable brands in India are increasingly recognizing the importance of sustainability and must use every communication trick both in the book and outside it, to rise to the top of the socially responsible consumer’s mind.
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Beyond Buttons And Beeps: Consumer Durable Brands Are Changing The Content Game
Why brands need to tell the stories machines can’t. Dive into the world of content marketing and discover how crafting compelling narratives bridges the gap between humans and their trusty gadgets
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4 Ways Your Brand Can Build Goodwill
Want to build lasting trust with your clients? Discover four impactful ways you can create brand goodwill—embracing CSR, handling crises with honesty, keeping quality promises, and championing inclusion. These authentic moves can strengthen brand loyalty and make it unforgettable!