Tag: content-marketing
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The Art Of FMCG Storytelling: Cracking The Content Marketing Code
Indian FMCG marketers are faced with the tough task of standing out in a loud and crowded market. They must come up with both tried and tested and emerging creative content marketing techniques to make an impact.
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Harmonizing Creative Marketing With Indian Alcobev Regulations
Alcobev brands in India face the unique challenge of regulatory constraints limiting their ability to communicate effectively with their target audience. But necessity is the mother of fun and creative solutions. Having to work around constraints has led to a wave of innovation which ensures that brands, the TG and the entire industry keep rocking!
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Content Marketing – 4 Trends On What’s Changing And How
Customisable, conversational, and clickable – brands won’t have it any other way with their evolving ‘content marketing strategy’, reach $13 billion by the end of 2020 with over 19 million content creators. Now throw in ‘creative’ into the mix and you have the perfect ‘content marketing’ wish (if not prediction) for 2020 and beyond. Seth Godin –…
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Storytelling In E-Commerce – What’s Beyond A Sale?
In the crowded world of e-commerce, selling products is outdated. Brands need stories that resonate. In this blog, we explore how storytelling goes beyond transactions, shaping consumer trust, human connections, and lasting brand loyalty.
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Between The Blurred Lines Of Brandfluencers: Navigating The Evolving Landscape Of Fashion & Lifestyle Marketing
In a world where both celebrities and regular fashion influencers command the same levels of admiration, loyalty and engagement with their followers and fans, how does one choose the perfect fit for their brand?
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Driving Sales Success: The Content Revolution In Automotive
The automotive industry is embracing digitalization to reimagine the customer experience for the last mile. See how technologies like Virtual Reality are putting the VR back in vroom.
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From Blah To Aha: How Brand Content Impacts Insurance Marketing In India
It’s time to rethink the insurance marketing playbook. To engage Millennials and Gen Z customers, brands are ditching the ‘scare’ strategy and trying out new hacks to engage, entertain and connect.
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How to Create Engaging Storytelling Videos
Forge a powerful bond with your audience and boost engagement by infusing emotion and authenticity into your video storytelling. Create genuine and relatable content that resonates on a deeper level, leaving a lasting impact on viewers.
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How to Create Engaging Corporate Videos
In today’s competitive business world, making engaging corporate videos is not just a “nice to have” — it’s a strategic imperative. Corporate videos wield substantial influence in the realm of Corporate Communications, serving as powerful tools for conveying nuanced messages, driving conversions, and nurturing crucial relationships. Let’s dive into what’s essential for crafting compelling corporate…