Tag: video-marketing
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Going Viral: The Past, Present, and Future of Marketing Buzz
How virality has evolved from pre-digital times to the current age of social media and what it means in the world of marketing.
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How B2B Startups Are Killing It With Videos
Amazing videos by B2B Startups According to Wyzowl, 63 percent of businesses are now using video content marketing to sell their products or services and 82 percent of businesses say video marketing is an important part of their entire marketing strategy. While video is rapidly evolving, we can expect it to reach new heights sooner than we…
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5 To-Dos For A Successful UGC Video Campaign
User-generated video content Why opt for video-driven UGC campaigns? Not only are user-generated content (UGC) campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely…
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The 6Ws of a Good Video Brief
The first step to a great video is a killer brief. Here’s our cheat sheet to write a smart, concise and wholesome brief that kickstarts the creative process and streamlines your marketing goals. All it takes is crafting the right answers to the 5Ws and 1H. Always begin with a company overview—a quick summary of the…
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Hacking Talking Head Videos
Guide to Producing Talking Head Videos There’s so much a brand can do with nothing but a laptop and a webcam. Startups have been hacking their way through video marketing collateral since the beginning of time. However, with social distancing and contactless being buzzwords of today, ‘Talking Head’ content or ‘video bites’ have taken on a…
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Top Five Video Content Millennials are Consuming
Videos watched by Millennials Millennials have numerous characteristics, some quite admirable and others which often tend to have the older generations grumbling a lot about. They’re known to consume a lot of content online and this being mostly in video format. It’s said that 55% of people pay close attention when consuming videos — much…
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Vlogging for Business – A Must Have in Your Marketing Mix
Video Blogging and Content Marketing Vlogging, also known as video blogging is one of the most preferred ways to engage with your customers. If you thought that vlogging is a game reserved for social media influencers and start-ups, think again, and take a leaf out of the books of successful business vloggers such as Roberto Blake and Gary…
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How to hack Virtual Shoots for marketing
How to do Virtual Shoots One of the most exciting and convenient developments in the world of video right now is the emergence of Virtual Shoots. We know that as a marketer, or an internal comms expert, you might have heard of this form of video making—especially during the time of social distancing—but you may…
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5 Ways Videos Can Help Drive Customer Acquisition
Acquiring the right customers and taking them through your marketing and sales funnel can be one of the most difficult jobs every company must face in today’s competitive environment. Given the vast amount of material competing for our attention on the internet, it could get tough to stand out. While a well-rounded content plan should…
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5 Ads that went viral and why we love them
Curious about what makes a video ad go viral? Let’s break it down. From Dollar Shave Club’s hilarious honesty to Volvo’s Epic Split and PlayStation’s bold creativity, explore 5 iconic campaigns full of humour, surprise, and real stories—making them the most viral video ads of this decade.