Tag: video-marketing
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How To Build Hype: Teaser Videos And Leveraging FOMO
Video teasers create FOMO Think about why hype is so extremely relevant in today’s day and age: If you don’t generate buzz, you’re dead in the water. We live in a world that is constantly churning out solutions and ideas. And truly, this statement isn’t just a platitude. To put this into context, look at…
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B2B Video Marketing Essentials
B2B Video Marketing Essentials The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content. According to New York Times, we have officially entered the ‘post-text world’. In 2017, YouTube reported that people are watching a billion hours of video daily, and on an average,…
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5 video formats to localize your B2B business
Videos help localize B2B businesses Humans are infamously known as creatures of habit. We love creating systems of repetition that drive comfort, and a sense of security. Just think about the last time you had to move cities or even countries. For most people, it causes a complex range of emotions, from fear, to anxiety…
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The world has reinvented video interviews
Reinventing Video Interviews When creating videos, few things come close to establishing credibility and building a connection with the audience like a professionally produced video interview. The conversational and interactive nature of interviews instantly make them more captivating and shareable than any form of communication. Interviews provide visual context when you’re trying to inform your audience of…
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Make Landing Pages Less Boring With Videos
Make Landing Pages Less Boring With Videos Landing pages. A marketing frontier that has been a tried and tested tool for customer conversion for almost two decades now. Ever wondered where it all started? While standalone web pages have been used by direct response marketers since the birth of the internet, the concept of landing…
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6 most effective animated videos for marketing
6 Effective Explainer Videos You don’t need to be a marketer to understand the impact that videos have on the world today. Videos dominate the communication narrative for businesses, content creators, and even just people documenting their day-to-day lives. According to CISCO’s Annual Internet Report, 82% of all internet traffic will come from video, by 2022.…
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3 Videos To Win Customers At The Middle & Bottom Of The Funnel
Videos that Convert Customers If your brand ain’t using videos yet, then you are probably living under a rock. Oops. 66% of today’s marketers plan to increase or maintain video spends. More brands are turning to video to share the value of their solutions and grow. And there’s a good chance that your competition is…
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Videos That Work Brilliantly For Consumer Tech
Videos That Work Brilliantly For Consumer Tech Imagine running a Google search for a robotic vacuum cleaner that you’re considering buying. You are not really sure how it works. You click on a link that promises information; leading you to a product page with a very long description and guess what? No video! In the…
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Investing In Video Content During COVID-19?
Neil Patel – the digital marketing genius, while paraphrasing a quote by Warren Buffet said something spectacular about marketing during the COVID-19 outbreak that’s worth actioning. “And as for your marketing, this is the time for you to double down. Don’t be fearful when others are also afraid.” These are trying times not only for…
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8 brands that leveraged cause marketing and how | Makerrs
How to leverage Cause Marketing Videos Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies. The NGO wanted to raise funds and Marriott wanted to promote…